The use of letters on the packaging also has separate rules for each product, each specific audience; with products for the elderly, the information is easy to read, clear, neatly, also with objects as children, the words are easy to understand, concise and logically because the child's thinking there is seamless as in adults. In addition to conveying product information, letters on the packaging also plays a role as a photo illustration, and combined with the font colors will create a unique attraction of attention of the consumer audience. The use of the word image replacement will bring higher artistic value, refreshing than any other language. Besides, the word was used on the packaging also creates unity in the system is associated with the product well in consumer psychology about the different items of the mark.
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