Specifically, in the case of companies Sainsbury in Egypt, Sains faced many difficulties in the matter of personnel management and the business due to the cultural difference between the UK and Egypt. So Sains should have the appropriate strategic orientation to developer or withdrawal from the market of Egypt to avoid losses. The purpose of the article is applied Glob cultural dimensions to analyze the influence of cultural differences over business strategy of the company Sains.In addition, the article also give some tips for the company to overcome the difficult Sains in expanding the international market (in the case of the cultural difference between the UK and Egypt)
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