+ market segmentation by geography: rule requires market into different geographical units such as: country, province, city, rural-urban.+ the segment under the principle of Psychology: we need attention buyer segment into groups according to the characteristics of social hierarchy of lifestyle or personality characteristics.+ behavioral principles segment is the segment as reason for purchase, the benefit of search, user status, the intensity level of consumer loyalty + segmentation according to demographic principle i.e. the segment under the aspect of age, gender, family, income, occupation, education, religion
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