Cocacola product pricing based on the value according to the buyer aware. They see the buyer's perception of value rather than the cost of the sale ngươì is the important basis for valuation. They use the cost factors of prices in the marketing-mix to build value was perceived in the minds of buyers. The price was based on the perceived value. Cocacola pricing strategy of penetrating the market: high-priced strategy differs to extraction market, cocacola business pricing strategies to choose new product contrasts low hunger to market penetration, with the hope that will attract a large number of customers and gain a large market share.Currently, the price of Coca products at PH higher than market the same products correspond, however the level of disparity in price is not high. Can look through the price list was updated recently between Coca and Pepsi:V/DISTRIBUTION:The products in the beverage Coca-Cola produced at three bottling plant in Ho Chi Minh City, Hanoi and Danang Vietnam Government in 2001 agreed to allow three bottling plants incorporated under centralized management structure, in which, the Coca-Cola bottling plant (CCBV) Vietnam in Ho Chi Minh City management role. The two bottling plants in Hanoi and Da Nang, currently operate as two branches of the Coca-Cola company in Vietnam's northern and central areas. With three production plants in 3 northern, Central, Southern and create conditions for the company can expand distribution networks in the region, offers a full range of products for the storage in 3 areas. Beverage products, sewn very important distribution, the Pepsi into the free market should advance taking quite a lot of distributors than Coca, so coca continues to expand the distribution network, through the storage, coffee, beverage, restaurant, ... attracting great storage by increasing the operational support for the storage as : donate though, decorating store support, financial support, ...
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