E-commerce market in Vietnam in 2009 valued at about 300 million dollars. Meanwhile, in September 2012 the value of electronic commerce VN reached 456 million and the average growth level, this market can easily reach up to 500 million dollars by the end of 2012. So, with just a year of e-commerce, Vietnam had growth of 60%. This figure is estimated to reach 2.5 billion in 2015. (By 2012)According to Internet World Stats (2012) and We Are Social Singapore (2012a), Vietnam debuted at # 7 in the "Asia and third in Southeast Asia" in the number of internet users in the year 2012. In February, 2012, Vietnam had more than 30.8 million internet users, accounting for 34% of the population (We Are Social Singapore, 2012b). The number of customers, who use the internet on the rise along with attractive policies of the online supermarket shows that electronic commerce will expand rapidly in the future.
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