With the aim of achieving the purpose and objectives of research, the thesis will focus on answering the three questions answered here:
(1) how is the concept of e-commerce and consumer behavior in the context of online be identified?
(2) The way to behave as the quality of the site and purchase preferences of customers that affect purchasing decisions of consumers?
(3) the consumer's decision was influenced by many of the quality of the site or purchase incentives more of customers buy?
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