E.G.: a family out of a toothpaste, they hastily visited the shop to buy a utility type there after going to do about it. In this case the pipe whipped cream rang is low involvement. High involvement product is that customers take the time and effort to search for information, interact with many products and have long time use. It is often expensive products require a lot of time to change, so new customers are interacting with more products, put the time and effort to research about the product. The marketing and product review will last for a long time and a photo to psychology of consumers. E.g. a life insurance, consumers should learn the policies, the brand, the amount is protected.
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