D2 propose KOL dựa trên việc kết hợ

D2 propose KOL dựa trên việc kết hợp 3 yếu tố Reach (Follower) - Relevance - Resonance.Nghĩa là ngoài việc có độ phủ sóng rộng (Reach), lĩnh vực của KOL còn phải có sự liên quan đến nhãn hàng/sản phẩm, từ đó mới có khả năng tác động đến nhóm khách hàng mục tiêu. Ngoài nhóm Beauty Blogger ra, D2 vẫn propose các bạn trong lĩnh vực entertainment, lifestyle phù hợp với hình ảnh sản phẩm/ nhãn hàng => Sử dụng đa các nhóm KOLs đa lĩnh vực liên quan đến sản phẩm để make sure campaign KH được lan tỏa đến đúng TA của nhãn hàng.

Kết quả (Anh) 1:

D2 proposes KOL based on combining 3 factors Reach (Follower) - Relevance - Resonance. This means that in addition to having wide coverage (Reach), the KOL's field must also be related to the brand/product, From there, it will be able to influence the target customer group. In addition to the Beauty Blogger group, D2 still proposes to you in the fields of entertainment and lifestyle in accordance with the product/brand image => Using multiple groups of KOLs in multi-fields related to the product to make sure the customer campaign spreads. radiate to the correct TA of the brand.

Kết quả (Anh) 2:

D2 suggests that KOL be based on a combination of the three elements of Reach Promotion Relationship. This means that in addition to Reach, KOL's areas must also be related to the brand/product in order to influence the target customer group. In addition to the Beauty Blogger team, D2 also recommends that you use multiple KOLs teams related to the product/brand image in the entertainment industry to ensure that KH activities are disseminated to the correct brand TA.

Kết quả (Anh) 3:

D2 provides KOL based on the combination of three elements: Reach-correlation-resonance. This means that in addition to having a wide Reach),KOL the field of KOL must also be associated with products/labels, so as to be able to influence the target customer base. In addition to the Beauty Blogger team, D2 also provides you with a lifestyle suitable for the product/brand image in the entertainment field = > Use the multi-disciplinary KOLs group related to the product to ensure the correct TA of KH active communication to the brand.