For example, quality, number of models and customer service are all the things that can make a difference of a product or service. (Arborinvestmentplanner, 2015) BreadTalk is popular with its signature product which is called Flosss. This floss bun has captured many bread lover's attention in Singapore when its first launched was in July 2000. Katherine Quek (BreadTalk's Finance Director) is the one who created "Floss Bun"-according to BreadTalk's website, every ten seconds in the worldwide one is sold (BreadTalk, 2016). It is nothing fancy but a mix of an Asian ingredient with a Western-style, which would be described as a soft, slightly sweet bun smeared with a secret of mayonnaise and a generous savory pork floss topping.
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