In 1920, the United States rose rapidly in the production and consumption of cosmetics. Women dispose of pale Victorian style to go to another style and makeup really brilliant. In 1927, the hair dye were built first to bring Merlin dream hair for women. In 1930, the film stars Mary Pickford, Theda Bara, Jean Harlow, the opening of the new decorative style. Skin white as snow deposed in favour of the bronzed Hollywood style trendy. In 1935, the airline launches Max Factor cosmetics close, convenient gear carries away. Never the makeup back convenient for women like this. 1950s-60s saw the boom of the cosmetics industry. The end of World War I, social stability, your beauty needs she she is fertile ground for cosmetic companies such as Helena Rubinstein, Estée Lauder, Revlon ... The cosmetics market is diverse, bustling with brown skin, making oil perfume, false eyelashes, eyeliner water pen. Television, the newspapers brimming beauty product advertisements. Until the 1980s, the manufacturing industries of cosmetics giant revenue reached 20 billion dollars each year.
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