Beverage market in Vietnam-intense competition on both carbonated water and not gas: most of the new beverage products have and will appear on the market are all types of beverages do not gas. However, carbonated water is still the strong consumption of products on the market. Due to there are too many businesses exploiting new consumer trends, the competition on the market of fresh water no gas is becoming increasingly fierce. The market today has too many types of soft drinks, and to consume the product, companies should enhance promotional advertising while increasing profitability is lower. This led to small businesses as more difficult because financial possibilities for advertising, promotions are limited.
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