For a low-priced competitor in the 1970s, the market, if DG can devalue not hard competition and opportunities hard to consume the product, want to lower the sale price of the product, they must lower the cost of the new benefits. However, when the company decided to reduce the prices of their products by lower product prices or of the opponent, the opponent can react by reducing the prices of their products to lower posts can. As the siege, spin off constantly made, create a chaos of price on the market. In addition, consumers will be able to understand the wrong product is of lower quality DG competition should have to devalue.
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