The concept of empathy in this model is is easy to understand the interest, customer care and quality service that the company offers to the clients. It includes understanding, communicate with the customers of the business. First, businesses need to have a common touch, way to help clients communicate easily. This would cause sympathy, help customers feel convenient when using the services that the business offers. Moreover, businesses need increasingly developed and provided to the customer service and the best product. Finally, in order to be successful and keep the brands, businesses need to understand the customer's needs. Meet all the needs of your customers will create long-lasting bond between customers and businesses. This is one of the steps to create customer loyalty.
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