Is a pioneer in the movement of "The regular priority Vietnam Vietnam" because of the political campaigning. Persevere with the goal of "making the bridge of Vietnamese and Vietnamese consumers". From 2012, the retail system of Saigon co.op has carried out strategic localization to support free enterprise in the marketing and distribution of products to consumers in the country. This is also one of the long-term business strategy, creating your own identity Saigon co.op to promote internal forces, competitive advantages compared to other foreign businesses.
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