Place is one of the elements of the Marketing mix. For McDonalds stores is not simply the physical distribution is or was the location for the product, it is a sequence of the processes involved in order to bring the product to the consumer. In Australia, McDonalds appears throughout all six States here, from the countryside to the cities. This helps consumers to easily reach, Drive-Thru did for this more convenient and faster for consumers. Not only that, the restaurant of McDonalds is also the product distribution channel to directly to consumers.
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