Making the case for globalization Many Japanese companies understand the benefits of globalization. But their executives may lack a compelling "globalization story" for employees — global goals, aspirations, and value propositions. Are these widely understood and properly communicated in a way that excites and energizes the organization while addressing the anxiety that comes with big changes in direction? Spending time and effort developing such messages may seem trivial, but a globalization effort won't get far unless employees are on board.
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