It is not as simple as a new Vietnam that TH truemilk was able to compete with the airline's oldest dairy Vietnam as Vinamilk, Dutch Lady, ... By going to the image consumer "milk cleaning" in a market where consumers are worried about contaminated food. Along with the successful application of marketing mix in its business strategy, TH truemilk have achieved steady success in Vietnam without the manufacturer would also do. The products of milk pasteurized, UHT fresh milk and yogurt products are consumers most of TH truemilk. The largest grass fields like from America, the modern cow farm and advanced production line has helped TH truemilk gain plus point in the eyes of consumers in Vietnam today.The literature is aggregated from textbooks, newspapers, and varieties of economics online webpages relating to the contents of the 4Ps marketing mix: product, price, place, and promotion.
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