The objective of the price policy
- sales volume or the maximum number of tourists.
Maximising sales volume reached at least a significant sales volume is an important goal of the enterprise. Price is an important factor affecting a powerful way to market weight. According to classical economic theory, the demand for a product is the inverse of the price of products. The lower the price the higher the demand, though the elasticity of demand versus price (specific form of the relationship between demand and demand and price) often varies by product type, situation, circumstances, but the general principle This theory remains valid. Therefore, in some cases, beyond the seasonal competition, to maximize the number of tourists, companies often lower selling prices.
- Maximum Profit: This is the main goal of any company. Where as in the case, the number of tourists crowded or when other companies launching unique products, price increases in permit conditions and simultaneously with the increase in sales volume will bring the company revenue and high profits.
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