Starbucks makes the best in maintaining the original value of the company, but the company is also incredibly creative. For example, recognize customers want to spend more time in the shop, Starbucks began offering free Wi-Fi from 2010. Notice that the customer uses the product at home, Starbucks has created instant coffee with the brand Via Instant-coffee. The company even allows customers to pay from the iPhone application and is one of the first companies toward mobile.So, always remember that it is important to stand on your roots but also equally important is having the ability to adapt and welcome the change.
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