2. The necessity of the development of the brand A strong brand will complement your company the greatest value: company can attract more new customers through marketing programs. For example, when there is a promotional program to encourage use of taste or the use of the new product, the number of consumers responding to the will of East over becuase is a familiar brand. consumers have confidence in the quality, the prestige of the product. brand loyalty helps the company maintain pharmacy old clients for a long time. The loyalty was created by four factors: the brand; the perceived quality; brand attributes and other proprietary elements. Product quality and brand attributes plus the popularity of brands create confidence to customers who bought also as happy about the product. Increase brand loyalty plays a very important role at the time of purchase, that the competition is always innovative and there are products that can exceed. Brand loyalty is an asset in the brand because is one of the values that bring brand assets. brand assets to help companies set high prices and little policy being over to the promotion. In these different cases, the elements of brand assets to support the high price policy settings while the brand does well to promotion to sales. Thanks to the high-price policy that the company is more profitable. brand assets created the platform for growth through the expansion of the brand. Sony has to rely on the brand to expand into areas of the notebook with the Sony Vaio brand, or to the field of games like Sony's Play Station. A strong brand communications costs reduces a lot when the brand expansion. brand assets also help expand and take advantage of the maximum hit distribution channels. Similar customers, afraid to point of sales distribution of the product is not known. A strong brand support the get area features a large flock on the shelves. Besides, the big brands will easily get the cooperation of the marketers. property brand also bring competitive advantages and in particular creating barriers to restrict the market entry of new competitors. When looking at the aspect of brand attributes, Tide laundry powder is used for the West family must dry and this is the default attribute is very important for the market segment. Therefore, other brands can hardly compete with the Tide in the segment "dry lot". With its solid releases of quality feel, brand Acura has been very competitive pig that competitors could hardly pass. Convincing customers that have a better brand Acura is hard. In addition a strong brand will help to make the company easier to recruit and retain talent; If there is a crisis, it is a base for the company to easily overcome the crisis; It is also slow or stop the Wolf Trail of market share; helps to reduce the company's survival battle, because people are working on common goals; It also helps businesses market lured investors and finance and help define the complex decisions of regulators.
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