Each customer has different personalities and different interests. It requires Ford to diversity in all its products. Not only focus primarily on single target customer group. Which companies have to offer much more based on a selection for different customer groups in order to raise revenue. Cars are high-value products. Should the customer decide to buy a car, they will consider very carefully. Field car that meets all the criteria they need, they will choose the vehicle. So companies need to study carefully the behavior of the customer when the product is new.
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