R-AT and P-BT used to predict about the intention to buy the Deluxe costume (Teresa, 2006) or used to predict about the intention to buy and use organic food (Anssi & Sanna, 2005). According to the share of Anssi & Sanna (2005), in the research about the customer's purchasing behavior for organic food products, the role of subjective-important norms and it refers to the pressure on the perception from the society to complete the acts not included in the model are studied or forgotten acts. Just as the study listed above, we will focus on buying behaviour and use of fresh vegetables to the people and we will try to ignore the subjective-norms in this research model.Increasingly, R and P-AT-BT are scientists widely used in the banking industry, service ... and the research on the market of fresh vegetables. Two theories have also been many scientists use to verify the true-false and used to predict the intentions or behavior of a person purchases a certain product category. For example:
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