With a population of about 87 million people (2010, GSO and http://www.gso.gov.vn), Vietnam is becoming a confectionery consumption market potential, create attractiveness for both domestic producers and foreign investors. According to AC Nielsen in August 2010, up to 56% of Vietnam's population aged under 30 tend to consume more sweets of their father's generation. On the other hand, confectionery items are consumers mainly in urban areas and in 5 years, the speed of urbanization has increased from 20% to 29.6%. So the market is wide open for the candy manufacturer (AC Nielsen Report 8, 2010)
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