2.2. Communicate and connect the strategic objectives with measurementsThe strategic objectives and the measure in the balanced scorecard are communicated across the Organization through the article, on the newsletter, corporate videos, even personal computer networks. This helps employees see the company's important goals and need to finish well if like to the Organization's strategic success. Some organizations try to turn the higher strategic measure in transcripts of each business unit became the measurements specific to the practical level. For example, the target delivery time on the scorecard are concrete by reducing the operating time of a specific process. In this way, internal improvement efforts also means the factors to the success of the organization. When that all employees are to understand the goals and methods of measurement in high level, then they can set the specific objectives in order to achieve the overall strategy of the business unit.Balanced scorecard also provides the Foundation for the communication strategy to the management of the company and the Board of Directors, and also help them reach those entrusted to it. The Board encourages a dialogue between business units with the leaders of the company and the Board, not just on financial matters, but also relevant to implementing the strategy makes the leap into the future.As such, the end of the process to communicate and connect, everyone in the Organization will understand the long term goals of each business unit, as well as the strategies to achieve those goals. These individuals participated in internal activities will contribute to achieving the goals of business units. And all efforts, the initiative of the Organization will be converted to fit the necessary process of change.
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