Advantages and disadvantages of the current media present to bring the product or its name out in the market, to be with the public, with potential customers, businesses, companies use very many different media, depending on their product that they choose the most appropriate means. Means has their own advantages and disadvantages of it, we will learn through several media channels and some companies are active in this field: Phone Direct (direct TELEFONE) Pros: Effective highest impact than other means. Do you get a direct exchange with customers should have a great opportunity to introduce details of products and services and find out exactly the needs and desires of customers, in addition you can also build relationships generation and capture of customer goodwill or may immediately sell the product. In this case the customer usually very accurate answer the needs and wants of them, through which you can prepare for the sale and advertising step next. Cons: However, the cost is too expensive, just next access to a small number of customers and can lose time customer of customers led to an aversion, you should calculate the appropriate time for each line, each different customers and consult them before exchange. Direct mail (direct mail) Pros: Effective nearest high impact than other means. Due to be sent as private messages, recipients will peel and read your message. Disadvantages: This may be somewhat expensive because the cost is calculated on each individual letter to each person you want to send the message (depending on service, eg customers selectively and in small numbers, luxury products and great value, you can choose the way). Tv (Television) Pros: Intuitive, lively, many people attention, causing strong efficient, to be more objects. Cons: expensive price, to showing ads on a specific time when people relax, or are watching, but audiences often switch channels when seeing ads and now there are a lot of channels (64 + VTV + VTC + capble approximately 100 channels), so if the audience is sitting idle and the screen, the control arm bared-five, they moved very fast channel
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