One, the commodity-related goods and services with their features (Cholargos and Todd, 1996). The customer usually pays attention to products with a wide choice from a range of different groups (Szymanski & Hise, 2000). The variety of goods is, the customer's needs easily met. However, arguing for the debate that the small stores in the online environment more productive activities the adults with the reason that consumers feel much easier to search for their desired product in small shops. The purpose of the online shop is to save costs and time of the customer to check the information and the prices of items (Bakos, 1997). Therefore, it is declared that the level of satisfaction of the customers will be significantly improved with intensive data and information about the product (Peterson et al., 1997.). So, online stores must provide more detailed information about the goods and services, such as: user's evaluation of the quality, price and. ..
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