customer relationship management is a method of the company the contact with customers through research and find out the needs and habits of customers, reach and communicate with customers in a systematic and effective way, the management of information such as customer account information , needs, contact ... in order to serve the customers better. example of FPT shop, when customers buy any of the products of the store, the employees are asking for information of customers as the customer's name, the phone number to call with the customer and confirm again the client has satisfied with the product they just purchased or not , and the employee's service when the customer to buy the product. That is the way that FTP Shop keeps the relationship with customers.
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