Worldwide, the entrepreneurs won a portion of its assets to contribute to the charitable activities has become familiar. Entrepreneurs such as Andrew Carnegie, Rockefeller, Warren Buffett and Bill Gates in particular is mentioned not only successful in the marketplace, but also because of a heart of gold. Besides watching for charity is an obligation for society, businesses and soon realized its value in marketing. Therefore, participation in charitable activities as a tool to do the brand is becoming popular around the world, especially the West.
In Vietnam, the philanthropy of businesses these days have many changes positive. Our businesses are increasingly concerned about this issue. They have attached themselves to benefit sharing with the community.
CSR is introduced into our country through the activities of multinational companies in Vietnam. These companies usually build the rules and standards of conduct and business ethics to the universal nature can be applied in many different market areas. Therefore, foreign companies CSR is basically applied and effective
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