The market potential is clear, but the challenge is not small with Vingroup. Because even though Ocean Mart has been successful in attracting new market accession period, but up to this point, the entire retail market in the country has been beset by a full heavyweight rivals from Asia, as well as strong domestic names like Saigon Coop, Maximark, Citimart, Metro ... As reported by the Ministry of Industry and Commerce Entrepreneur magazine in January 6/2014, there are approximately 700 super 125 urban and commercial centers. As planned by 2020, the number of supermarkets will increase the numbers of 1,300 and a business center are 180.Cung as Vingroup, all businesses have the same goal to further expand the existing retail system created dramatic race win and business premises will be deployed thu.Vingroup marketing strategies more effectively to maintain its position in the market and enhance credibility with consumers.
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