NBB believes that the brand image and corporate culture would be more consistent with ads on social media. NBB has launched a series of web and print campaigns. NBB's interactive website (www.newbelgium.com) provide information with a deep understanding of the company's operations, goals, and values required of visitors to ensure that they have 21 and older.
another tool is NBB launched digital video marketing strategy is to achieve the NBB consumers from different regions of the country, helping to attract new customers to the brand. Finally NBB jump into the mobile phone market to the media by releasing mobile apps available for both Apple and Android devices that link to Facebook and Twitter. The use of social networking sites has brought much success to the company NBB such as New Belgium widespread on Facebook as well. NBB has many fans (over 300,000) than both Boston Beer Company's Sam Adams and Sierra Nevada; Thanks to social media that NBB found that his Facebook fans contributed $ 50.7 million in revenue, about half the annual sales of the company; Larger studies outside NBB showed that 60 million consumers regularly assist businesses promote their sustainable activities; Many people can be seen on the YouTube channel of its videos.
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