If you live in Cairo in 1999, Sainsbury's name will be stated on each corner and each person is talking about the new grocery store chain and the store's products are sold at a much lower price compared to the other stores. There are customers who have never used the services of other stores to Sainsbury's.Three main strategic elements that make up the Sainsbury's success are: Maintain a high quality of customer service in order to increase the number of loyal customers. Combined giửa retail services and banking services. Accelerate the development of e-commerce.
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