In theory, there is the philosophy of marketing (Marketing management philosophies) after use on the marketing management process: the philosophy of production (Production Concept); The philosophy of the product (Product Concept); The philosophy of selling (Selling Concept); The philosophy of marketing (Marketing Concept); The philosophy of social marketing (Societal Marketing Concept). My personal opinion, in today's modern society, the link between the individual and society is very powerful, the ability of personal influence over the activities and vice versa is very high, so the social marketing philosophy should be applied to enterprises in the context of modern society , particularly in this situation when considering the current green consumer trends
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