The culture has a direct influence on how individuals communicate with each other. Most prominent is the difference in Western and Oriental culture, it has a great influence on society as well as in the business environment. In Eastern culture, where his collective, people often choose interface language and be able to indirectly. In contrast, Westerners often like expressions directly, frankly.Saving face is not unique to any culture; preserving a person's image is universal and human beings are deep-rooted. However, the East and the West to look "face" are different, so they go about saving face in a different way. In the West, we must first make a face for themselves, and such a person by putting him/herself apart from the Pack, whether through personal achievement, status, wealth, etc once the face is done, maintaining it could relate to the rest of the relevant or unique , which usually lies in the assertion of personal perspective and do so. Saving face in a social gathering is completely opposite. People don't like to stand out, rampage or asserting the view, because this, by contrast, often faced with damage. Instead, the Eastern cultures promote group harmony, avoid conflict at all costs. If one loses face in an Eastern culture, it is almost impossible to get it back.Western culture is equally opposed to the hierarchy in the culture of the East where affected by power. Again, this has much to do with saving face. For example, in a Western company, a new employee is considered good if the employee shows be ambitious to want to move forward. However, if a new or younger employees in a company showing the candor and ambition as such, he/she will be considered to be disobedient, no loyalty to superiors and, therefore, will lose face, layoffs. This is because of the concentration of power being more top heavy in the Eastern culture.This difference between the East and the West to create large differences in communication, non-verbal and East is indirect, and to the West is the direct and specific. For example a Western people would not like to say or tell stories too far deeper sense of forcing people to speculate. Instead, a Western people say exactly what they want, and the expressive directness can often be perceived as Eastern's dishonesty. Honest, open and sharp speech be keystones of Western media. In the East, the meaning of these words can be opposed to the actions of a person. That is fudged in communication, to preserve the relationship. The Oriental avoid outspoken refusal, saying '' Not '' directly with the opposite, because that is considered inappropriate.The views East and West culture ' on the awareness of saving face, social power and directness vs. indirectness created this divergence in communication. However, it is important to note that the difference doesn't mean it's not possible for two different cultures to communicate. Although it can be more difficult, a simple adjustment of cultural sensitivity will make conversations running smoothly.
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