11. Pursue a special mission
success of talented leaders to build an empire and keep it strong over the years with the original core values. Starbucks may be regarded as one of the empire, and Howard Schultz is king in his Starbucks empire. From the beginning, Schultz pursue mis- transmission is a miracle of espresso and create a Third-place after home and the office. Until today, the mission did Starbucks transformed into a global brand of premium beverages.
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